- Leadership and coordination of the project to define a new strategy at the Iberian level for a retail chain business, and creating an operational model for the commercial network that leverages the best practices of the three companies involved.
- The biggest obstacle to overcome was the big difference in the relative size of the company in the two markets: Portugal (leader) and Spain (below the top 3).
- The main objective was to define the optimal networks for Portugal and Spain, in terms of size and geography, as well as the company’s positioning in each of these markets: “where to be and in what formats, which operating models to use and with what value proposition.”
IT ALL STARTS WITH A CONVERSATION
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