• Company from Madeira, with an annual turnover of around 10 million euros, part of a business group, operating both in the retail and wholesale market, and developing technical assistance and logistics activities. The Group had doubts about the company’s potential and wanted advice on what would be the best decision to make from a portfolio perspective. We were asked to carry out a strategic diagnosis, an assessment of the potential for optimisation and synergies, and an evaluation of the value of the company, before and after synergies.
  • Given the sensitivity of the subject and the uncertainty involving future strategic options, the project was developed in a particularly discreet manner, with only one element from the company and one from the Group. A four stages methodology was applied: diagnosis / ideation / model structuring and initiative design.
  • The financial basis of the information was adequately structured and a valuation model was developed. The synergies plan designed had a significant impact on the company’s valuation, exceeding 40%.

The following information is provided under the terms of article 13 of the GDPR, in compliance with the current legislation.

The controller of the data processing is TOWS & TOOLS – Business Consulting, Lda, with address in Campo Pequeno, 2 – 7.º C, 1000-078 Lisboa, Portugal, telephone + (351) 911 021 705 and email

The purpose of the processing of personal data – name and e-mail – is to register you so that we can respond you in accordance with the message you submit to us, and for providing further information related to the activities of TOWS & TOOLS.

Personal data will not be used for purposes other than those described herein.

The recipient of the personal data collected is TOWS & TOOLS, and there will be no transfer of such data outside the scope of responsibility of the controller.

The personal data will be stored for the period of time strictly necessary to follow up on your message, and subsequent contacts, after which, if no commercial relationship is established, it will be erased.

You have the right to request from TOWS & TOOLS access to your personal data and to lodge a complaint with the supervisory authority, the Comissão Nacional de Proteção de Dados.

The personal data collected will not be used for automated decision-making or profiling.